AATRA Survey - Results from Shoe Survey June/July 2001

Basic Stats:  
Average Age - Men 36
Average Age - Women 33
Men 80%
Women 20%
Average Miles/Week Run 27
States Represented (plus Canada, Spain, UK) 29
Top 4 States:  
CO 21%
CA 16%
NY 5%
MD 5%
Type of shoe worn while running trails:  
Trail Running Shoe 63%
Road Running Shoe 12%
Alternate between trail and road shoe 25%
Shoe worn most often on trails:  
Adidas 16%
Asics 16%
Brooks 6%
Etonic 1%
Fila 2%
Mizuno 1%
Montrail 10%
Mountain Athletics 3%
New Balance 18%
Nike 8%
North Face 9%
Salomon 1%
Saucony 9%
Most important feature in trail running shoe:  
Fit 30%
Feel 23%
Performance 45%
Price 1%
Most often purchase trail running shoes:  
Catalogue 10%
Internet 14%
Outdoor Retailer 10%
Running Store 45%
Sporting Goods Store 20%
Most Influences trail running shoe purchase:  
Advice from a friend 15%
Athlete Endorsement 2%
Gear Reviews 53%
Magazine Advertisement 3%
Store Personnel Suggestion 26%
Trial and Error 1%
Most helpful resource for info on trail running shoes:  
Booth at a race 1%
Friend 9%
Internet 27%
Personal Use 4%
Running Magazine Shoe Review 41%
Running Store 17%
Amount willing to spend for a trail running shoe:  
Under $50 3%
$60-$90 60%
$100-$125 20%
Price doesn't matter 16%
Pairs of shoes purchased annually:  
One 23%
Two - Four 55%
Three - Five 13%
Six or more 9%

Last Updated on 8/9/01
By Nancy Hobbs